Ajuro is a knitwear brand founded by Juliette and Kenneth, born from their deep love for knitwear that bridges three worlds: the creative energy of Amsterdam, Hong Kong, and France. Shaped by their international experiences in fashion, they set out to create timeless pieces that embody both artistry and longevity.
Craftsmanship lies at the heart of everything they do. They thoughtfully select the finest natural materials, weights, and knitting techniques to design pieces that endure and can be worn in multiple ways, making them suitable for every occasion. To ensure exceptional quality, they work exclusively with natural yarns known for their durability and sustainability, partnering with carefully chosen family-run factories where skilled artisans are truly valued.
Inspired by nature, art in motion, diverse cultures, and their close community, they create core collections in limited quantities. Each piece is curated for those who believe that true luxury is found not in abundance, but in the perfect harmony of beauty, function, and sustainability.
